THE RISE OF SOFT SAVING IN GEN Z’S WALLETS

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, financial success adhered to a familiar pattern: gain gradually, conserve aggressively, get a home, and plan for retired life. However Gen Z is coming close to cash with a fresh viewpoint. Rather than focusing only on long-term build-up, this generation is focusing on equilibrium, h